Originally Posted by
2hot2handle
Get ready for a hot finish to summer as MTV Jams gears up to give viewers a heavy supply of Hip-Hop programming.
MTV Jams will be featuring five of the hottest emcees on the rise, as well as ringtones, a partnership with XXL magazine and collaboration with the movie “Hustle & Flow” to bring viewers closer to some southern artists on the grind.
In August, MTV will deliver a new monthly half-hour show in conjunction with XXL magazine, appropriately titled XXL Jams. The show will highlight artists featured in the magazine and according to XXL editor-in-chief Elliot Wilson, it's another beautiful venture with a company he relishes working with.
"It's a pleasure to continue to do business with TV's premiere music channel," Wilson told Allhiphop.com. "We run the mag game. They run the idiot box. We're a match made in heaven. Yes indeed, MTV's been very, very good to me."
In the spirit of John Singleton's new movie, “Hustle & Flow,” MTV will be presenting 10 artists who represent the “hustler mentality” of the movie's main character Djay, played by Terrence Howard.
The special will appear on July 22nd at 2pm ET and will feature artists videos spliced with footage from the movie.
Featured in the August premiere will include Game, Lil' Webbie, Bow Wow, David Banner and Jim Jones.
Hailed as the "Fab 5," MTV will be spotlighting a new artist every other Tuesday, dubbed "Take Over Tuesday's."
Along with being spotlighted, the selected artist will be host the show and have one of their videos screwed and chopped.
The five spotlighted artists will be Atlanta's Da Back Wudz and Young Jeezy, G-Unit's Tony Yayo, Houston's Paul Wall and Harlem heatmaker Juelz Santana.
They will also be directing viewers to MTV on their mobile phones to listen to music, interviews, download ringtones and get more info on the artists featured as the "Fab 5."
This is so wack. MTV once again is overrating wack and southern artists. And making hustle and flow look better cause its dirty south. MTV is teaming with xxl which im a little dissapointed by xxl but its a good business move. You see those artists they named. Bow wow, webbie, jim jones, paul wall, etc. God MTV is dickridin this mainstream shit again. When will they learn.